Some sports leagues, including the NFL, have partnered with specific online betting companies to offer wagers on their games. For example, the Giants and Jets have partnered with DraftKings and BetMGM, respectively, for official betting cooperation. The NFL has not yet designated any other teams as official betting partners.
NFL teams designate official betting partners
While NFL teams have not yet designated official betting partners, the league has been busy signing up companies to offer sports betting. The Giants announced a partnership with DraftKings in September 2020, while the Jets signed a deal with BetMGM two years earlier. These deals will likely lead to more NFL teams making betting on their favorite teams official.
However, there are several challenges that face sports betting. The NFL once opposed the practice because it feared that it could compromise the integrity of the game. It also believed that the practice would lead to courtsiders – much like in tennis and cricket. But as more states have legalized sports betting, the NFL has loosened its rules and now allows individual teams to accept sportsbook sponsors.
PGA Tour appoints BetRivers as official betting operator
The PGA Tour has announced a marketing partnership with bet365, a leading online gambling company. The company will become the official betting operator for the series in July 2020. The deal covers the United Kingdom, Ireland, Australia and New Zealand, as well as Canada. The company also operates in New Jersey and is about to launch in Colorado in partnership with Century Casinos. The agreement gives bet365 the rights to use the PGA TOUR’s trademarks and advertise in PGA TOUR media.
PointsBet has several global ambassadors, including Drew Brees, the former New Orleans Saints quarterback. It also named Notah Begay III as its global golf ambassador in August. PointsBet already had a deal with the PGA Tour and now will be its exclusive provider of on-air odds during events. It is also taking live golf bets, and is hoping that these wagers will increase in the coming years.
PGA Tour appoints WynnBET as official betting partner
The PGA Tour has signed a three-year content and marketing deal with bet365. This will make bet365 the official betting operator of the PGA Tour in the United Kingdom, Ireland, Australia and Canada. The partnership gives bet365 rights to use the PGA TOUR’s trademarks and other assets to promote its brand and products. The agreement will also allow bet365 to advertise on PGA TOUR partner platforms and media.
In an effort to combat gambling addiction, the PGA Tour has taken a number of measures. It has platinum membership status with the National Council on Problem Gambling and is a participant in the American Gaming Association’s “Have A Game Plan. Bet Responsibly” public service campaign. The tour has also made a number of other positive moves in an effort to promote responsible gambling.
PGA Tour adds DraftKings as official betting partner
The PGA Tour has signed a partnership agreement with DraftKings to become its official betting partner. The partnership includes rights to use the PGA Tour’s trademarks, ad space on the PGA Tour’s digital platforms, and video rights to broadcast the tournament. The partnership also allows DraftKings to create pre-game and post-game betting programming, as well as distribute highlights to users who have placed bets on the events.
The deal extends DraftKings’ current relationship with the PGA Tour, and will be in place for several years. It is the first time that a golf tour has added a fantasy sports company to its portfolio. DraftKings became an official daily fantasy game partner last year, but the new partnership allows them to use the PGA Tour’s trademarks and advertising. It will also give DraftKings access to the PGA TOUR’s media and video highlights, and will help to promote the PGA Tour.
PGA Tour adds PointsBet as official betting partner
As the PGA Tour moves toward a fully digital future, the company has chosen PointsBet to become the official betting partner. As a part of the deal, PointsBet will have access to PGA Tour data, b-roll footage, betting-specific videos, and highlights. It will also distribute these to its users. Initially, the partnership will begin with broadcasts on the GOLF Channel and Peacock, and will expand to NBC Sports in the coming years. In addition, the two companies will work to produce probability-based materials for PGA Tour fans.
The partnership will extend through 2024. In addition, the PGA Tour will air a live golf betting show on NBC Sports Edge BetCast, produced by PointsBet. This broadcast will air alongside the Waste Management Phoenix Open.