Various sports organizations have signed official betting data deals with online betting companies. These include the NFL, NHL, PGA TOUR, and FIH. Genius Sports oversees all official betting data deals and cannot market them outside of their respective areas. Local team partnerships can be maintained, but they can’t market their relationship beyond their local area. Official betting data deals are not available for all sports, so check the websites of the teams you’re interested in betting on to determine whether or not they’re offering official betting data.
NFL partners with Caesars Sportsbook
Caesars is the official casino sponsor of the NFL, and the partnership will help the two companies integrate their brands in their sportsbook spaces. As the league’s official casino, Caesars will provide a data feed for betting companies, and they’ll collaborate on intelligence sharing. The partnership will also make it easier for the NFL to integrate its sports betting content with league-owned media, such as game day footage. The NFL will also continue to partner with DraftKings, which has become its official daily fantasy partner since September 2019. The NFL’s new partnership with DraftKings will make the sportsbook a prominent presence on the NFL RedZone channel.
NHL partners with FanDuel
Two Canadian sportsbooks, FanDuel and BetMGM, have announced a multi-year partnership with the National Hockey League. Before the announcement, the NHL had only worked with local lotteries in Canada. Now, the partnership is expanding to sports betting in Canada, which opened April 4 after Ontario legalized commercial online gaming. The partnership also includes official NHL branding and custom content on NHL media channels. It will also allow FanDuel to host hockey games and offer hospitality to fans throughout the season.
PGA TOUR partners with DraftKings
The PGA TOUR has announced a multi-year partnership with DraftKings to become its official betting operator. DraftKings already became the official daily fantasy game of the Tour last year, and this new agreement extends that partnership to be a full betting partner of the tour. The partnership will grant DraftKings access to the PGA TOUR’s trademarks, media, partner platforms, and video for pregame betting programming. Golf has become the fourth most popular sport on DraftKings, behind sports and fantasy leagues.
FIH partners with BetCity
Dutch sports betting operator BetCity has signed a three-year partnership with the International Hockey Federation (FIH). The deal will make BetCity the official betting partner of the FIH Pro League from 2022 to 2025. In addition to providing official betting data for the Pro League, BetCity will also promote its branding during the FIH Hockey Pro League season beginning in Nijmegen at the end of May.
LaLiga partners with BetMGM
Despite the new laws, betting on football matches remains legal in Spain. Several teams have betting agreements with overseas bookmakers, including Barcelona and Real Madrid. These partnerships have helped the sport grow in the U.S. and across the world. While the new laws may restrict betting on soccer matches, there are several ways to continue to support the sport while betting online. The following are some of the more popular betting options available to soccer fans in Spain.