Official betting partnerships are a hot topic in sports betting, and many industry players are taking advantage of this growing trend. Not only is it a good way to get exposure and brand recognition, it also allows industry giants to work together and expand their business opportunities. While some partnerships are limited to one event, others have been extended over multiple years. One example is DraftKings, one of the sector’s market leaders. This sports betting operator has partnered with many different entities to expand its presence in different states.
NBA’s official betting operator program
As the world of sports betting continues to grow, the NBA has been expanding its partnership with new partners. This time around, the league has announced an expanded multiyear deal with DraftKings, a sports technology and entertainment company. The two companies will work together to create innovative product experiences and content for fans. In addition, DraftKings will serve as the exclusive presenting sponsor of NBABet Stream, which is distributed through the NBA League Pass and the NBA TV app. This partnership will also include integrating DraftKings’ content into the live game experience.
The NBA is making the sports betting industry more accessible to fans. It’s made this possible by working with Authorized Gaming Operators (AGOs), which are required to follow league rules and use official league data.
UFC’s partnership with DraftKings Sportsbook
The UFC has announced a new partnership with DraftKings Sportsbook, which is based in Boston, Massachusetts. The partnership will allow the sportsbook to offer its customers a variety of UFC events on its network. In addition, DraftKings will use the UFC’s branding on its digital assets, including broadcasts and other content. DraftKings will also offer its customers enhanced prop bets and new sportsbook opportunities.
DraftKings is offering $10,000 in free-to-play contests during the UFC 259 event. The partnership with UFC also marks the debut of DraftKings’ new “Fight Clock” feature.
MLB’s partnership with MGM Resorts International
The partnership between Major League Baseball and MGM Resorts International is the latest in a growing trend of gambling companies getting involved in American sports. The deal will see the companies work together on various initiatives to protect the integrity of the game and help promote the teams. This partnership will also give MLB players the opportunity to become ambassadors for MGM Resorts.
Through this partnership, MLB players will receive special benefits and privileges while visiting MGM Resorts. The companies will also have access to the MLB Players’ group marketing and branding. MGM Resorts will also host official player events at its properties and will host MLB player-related hospitality events.